Sustainable branding is a particularly pertinent issue for
outdoor apparel brands because of the impact production has on the environment
and the consequential damage to the sports’ arenas.
Patagonia has been the leader of sustainable branding before
sustainable branding was even conceived. In this film The North Face, another
salient outdoor brand that creates such great gear, present their sustainability
programme. The film is really enjoyable and gives a genuine insight into The
North Face production process and factories.
The film is directed by Renan Ozturk, his films are mind blowing... go to his Vimeo page here.
The North Face have a dedicated page for their sustainability programme www.expeditionsustainability.com.
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